11010011


What's with the 1s and 0s?

An in-your-face reminder of the pervasiveness of digital technology?
A rejection of conventional corporate naming nomenclature?
A suggestion of the folly in knee-jerk corporate branding?
A binary representation of the decimal number 211?
A binary representation of the hex word D3?
A wierd corporate diferentiation gimmick?
A subversive bid to annoy people?
A percussion rudiment?

Yes.



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