Your challenge

The best strategy is wasted if not implemented effectively. You need to translate high-level thinking into strategic messages and specific programs. These programs need to be measurable and ultimately help evidence your positioning goals.

How we help

We can help you translate high-level strategies and objectives into real-world marketing implementation. We believe that successful implementation is not simply the design of programs, but also the intersection of an effective organization and a product/service truly defined from the prospects' perspective (see to left.)

 

We draw upon Silicon Valley best practices and a history of innovation at designing marketing programs for clients, including programs you can scientifically manage for success.

 

We are often called on to design and even manage programs such as:

 

- Advertising

- Public relations

- Pre-release software/service seeding

- Direct marketing

- Channel marketing

- Relationship marketing

- Infrastructure marketing

- Collateral design

- Trade show strategy

- Web site lead generation & commerce

- Internet grassroots marketing

- Guerrilla marketing

Timeframe & Fees

Normally a 3-4 week engagement.

More exact timeframes and fees can be estimated after learning more about your specific business issues and state of your current strategy. Contact us to discuss your company and how we can help.

Related ways we can help

Market-Centric Product Definition – Has your product been defined from your prospects' perspective? Will it be compelling? [more]

Marketing Diagnostic – How's your sales and marketing organizational effectiveness? [more]

Market Infrastructure Identification – Assuming you know what to do and what to say, who should really be saying it to? [more]