Your challenge

Engineers and product managers sometimes design what they think your prospects want. You need to ground your company's product or service development with irrefutable intelligence, gathered directly from your market.

How we help

The key to successful product definition is an even better understanding of the wants and needs, both tangible and intangible, of prospects in your target segment(s) than their own. (Not your existing customers' wants & needs. Your prospects'.)

 

1. We begin with your current market segment and target customer intelligence, using research to add detail where needed

2. We form educated hypotheses about what your ideal offering might look like for your target customer, based on insights from where they seem to be on the technology adoption life cycle, budget considerations, political issues involving purchase hierarchy and other factors

3. We conduct interviews with prospects and market influencers, as many of them face-to-face as possible, to validate our hypotheses

4. We analyse, prioritize and rank our findings, presenting them in a way that make sense to your engineering and product management teams

 

Our methodology recognizes that complete products are comprised of core technologies (usually produced by engineering) and additional layers of value (tangible and intangible elements usually added by product management). We counsel clients to allocate proportionate resources to both.

Timeframe & Fees

Normally a 3-4 week engagement.

More exact timeframes and fees can be estimated after learning more about your specific business issues and discussion of your internal materials, personnel and access to data. Contact us to discuss your company and how we can help.

Related ways we can help

Target Segment Profile – If you need more clarity on the wants and needs of propects in your target market, we can help. [more]