Marketing Diagnostic

• Revenue down? Potential partners not calling? Sales people unsure of what they're selling? We can check "under the hood" of your strategies & programs and help fix what's wrong. Read how. [more]

Corporate/Product Positioning

• If the market has positioned your company and product or service unfavorably, we can help you identify and evidence a compelling position and generate new strategic messages for your PR and advertising. Here's how. [more]

Segment Validation

• Are you sure you're selling to the right target segments today? If not, we can help you identify new ones. Learn how we do it. [more]

Competitive Assessment & Market Intelligence

• When was the last time you profiled your target market and competitive landscape? We can help you gather intelligence of vital importance to your engineering and marketing decisions.

Market Infrastructure Identification

• Do you have relationships with people behind the scenes who influence adoption of your product or service? We can help you learn who they are... and get them on-side. [more]

Tactical Program Recommendations

• If you know what you should be saying and who to say it to, where should you say it? We can help identify marketing programs that make most sense for you. [more]

Market-Centric Product Definition

• Are your engineers really delivering products or services your target prospects find compelling? We can help ensure you're meeting and exceeding prospects' expectations. [more]

Technology Marketing Seminar

• Do your executive staff all have marketing backgrounds? Get everyone on the same page with an introduction to positioning, segmentation, market-focused product development and more with a one-day seminar.